Fortin's Marketing Coordinator

Posted: 03/24/2024

The Marketing Coordinator is the primary for:

  • Internal and external company events
  • Creating marketing material
  • Publishing marketing material
  • Creating content for social media
  • Scheduling/planning content for social media
  • Posting on social media platforms
  • Running contests on social media
Reporting to the VP for guidelines and support.
 
Required Skills;
  • Experience using Adobe InDesign, Illustrator and Photoshop
Details
  • Creating marketing material
    • In coordination primarily with Purchasing Manager
    • Secondary contributors would be President & VP of Operations
    • Monthly Flyer
    • Monthly Staff Announcement
    • Monthly Radio Ad Script 
    • Mid Month Flyer
    • Create Christmas Cards
    • Create Showcase Special Book 
    • Create special request promos and one pagers at request of managers
    • Miscellaneous graphic design requests  
  • Publishing marketing material
    • Hard copy
      • Balance between outside sales team, and sales counter for all branches
    • Digital
      • Email to customers via mail chimp
      • Email to outside sales team and counter teams
      • Select items or whole copies posted to social media or website
        • Potential for add on videos
  • Creating content for social media
    • Short videos
    • Select items from monthly flyers instead of posting the full ad
      • Create content displaying that item/s
    • Create Fortin's Supply content based off of Monthly Flyer/Season (Minimum 8 posts a month)
    • Create Fortin's Home Hardware content (Minimum 8 posts a month)
    • Create special request posts from Managers (including Holiday posts and Holiday hour posts)
    • Create content, select and contact winner for social media giveaways
    • Create Christmas giveaway campaign, select and contact winners
  • Scheduling/planning content for social media
    • In coordination primarily with Purchasing Manager
  • Posting on social media platforms
    • Scheduled at your discretion to have balanced distribution throughout the month to support Supply and HH flyers and specials. Seasonality as well.
  • Running contests on social media
    • Seasonal and per holidays (12 days of Christmas, Canada Day, etc)
  • New Technology, apps, or requests related to promotion or communication, internally and externally.
See the full Job Description HERE!